Your AI Support Team
Seven agents. Built for you.
Every Guildmember gets a full AI team from day one. They collaborate with each other — context shared, decisions coordinated — so it doesn't feel like seven chatbots. It feels like a team.
01
Scout
Audits your audience
What it does
- Analyses your social presence at the links you shared with us
- Identifies your follower count, engagement rate, top-performing content
- Detects your niche, tone, posting cadence, and content pillars
- Monitors peer accounts and competitors in your space
- Updates monthly (full audit) and weekly (incremental)
Output
A living "Audience Profile" document in your dashboard, updated continuously — the foundation for everything the other agents do.
02
Coach
Builds your growth plan
What it does
- Reads your Audience Profile from Scout
- Knows your current tier, commission, recent referrals, and stated goals
- Produces a personalised 30-day plan (Apprentice) or 90-day plan (higher tiers)
- Structured as weekly milestones with rated effort and impact
- Adapts every week based on what actually happened
Output
A weekly operating plan on your dashboard home. Check-boxes for completion. Plans that respond to your reality, not a generic template.
03
Creator
Drafts your content
What it does
- Takes the week's plan from Coach
- Drafts video scripts, social captions, emails, LinkedIn posts, blog drafts
- Draws on the Guild's pre-approved template library
- Writes in your voice — learned from Scout's audit of your existing content
- Works in all ten Guild languages
Output
Content drafts ready for your review. One-click editable. You approve, edit, and post. Never posts autonomously on your behalf.
04
Mentor
Weekly accountability
What it does
- Runs a Monday morning check-in conversation (5-10 minutes)
- Reviews what worked, what didn't, what felt hard
- Sets intention for the coming week
- Celebrates wins — a referral, a promotion, a milestone
- Escalates to a human Success Manager if it detects struggle
Output
A weekly journal entry. Your story over time. The agent that notices when you're drifting before you notice yourself.
05
Analyst
Tracks what works
What it does
- Ingests every referral, conversion, retention, and commission event
- Segments by content piece, channel, campaign, audience segment
- Identifies what works and what doesn't with specificity
- Surfaces non-obvious patterns (e.g., conversion by day of week)
- Updates daily
Output
A data panel with charts and narrative insights. Not dashboards of vanity metrics — actionable observations you can use next week.
06
Strategist
Plans your campaigns
What it does
- Available at Journeyman tier and above
- You propose a campaign idea; Strategist designs it end-to-end
- Plans timing, content cadence, asset list, expected conversion range
- Defines success metrics before the campaign starts
- Runs post-mortems after campaigns complete
Output
Campaign plan documents. Honest retrospectives. The agent that helps you think in quarters, not just weeks.
07
Advisor
Answers any question
What it does
- On-demand product expert, available 24/7 via chat
- Answers questions about Penworth's product, pricing, features, roadmap
- Coaches you on handling objections
- Trained on Penworth's full documentation and thousands of objection-response pairs
- Never fabricates — says "I don't know" when it doesn't
Output
Conversational answers. Example scripts. Objection-handling cards you can save. The agent that lets you always sound like you know what you're talking about, because you do.
How the agents collaborate
The seven agents share a common context — your full profile, audit data, goals, history. When you tell Mentor you feel stuck on TikTok, Scout re-audits your TikTok with more depth, Coach adjusts next week's plan, Creator prepares three alternative TikTok angles for testing, and Analyst starts watching TikTok-specific metrics more closely.
This collaboration is what makes the system feel like a team, not a collection of tools.